Hi! I’m Tim.

I’m a digital marketer at McGraw-Hill Education. I combine business strategy and technical expertise to generate measurable business success.

I currently help spearhead the PreK-12 business unit’s digital marketing, including ownership of social media, SEO, PPC. My primary job functionality is around website strategy (especially improving the website experience).

  • Website strategy & experience, business side of agile dev, and end to end implementation for web properties.
  • Exponential social media growth, primarily Facebook, Twitter, and Instagram.
  • Large gains in organic search success metrics (top to bottom of funnel) via sweeping enterprise SEO tatics.
  • Making web data actionable (Adobe Analytics & Salesforce).
  • Strategy, execution, analysis, and vendor management across a number of channels.

Things I Used To Do