Current Tech Stack

I currently own quite a few digital channels for McGraw-Hill Education PreK-12, notably all strategy, execution, and analysis for social media and SEO. I heavily contribute to the holistic website strategy for all PreK-12 web properties. Paid search reports into me as well.

My forte in my professional career has been marketing tech and business problem solving. I’m very strong at learning new systems, mastering them, and making the available data actionable in a short amount of time, regardless of business size.

Current SaaS Tech Stack, Daily Usage

  • Adobe Analytics: primary website performance tool
  • Facebook Ad Manager: paid Facebook promos
  • JIRA: project and task management
  • CRM/lead management/ROI reporting
  • Google Analytics: secondary website performance tool
  • SproutSocial: social media management/reporting
  • Confluence: notes, goes with JIRA

Once a Week Tools/Ad-Hoc

  • Basecamp: project and task management
  • SmartSheet: enterprise spreadsheets
  • Google AdWords: paid Google promo
  • Zapier: APIs & automation
  • Moz: SEO monitoring and keyword research
  • Audiense: social media in-depth
  • Instagress: Instagram automation

Non-SaaS Tools with Regular Use

  • Microsoft Office: primarily Outlook, Excel, and Powerpoint
  • Adobe Creative Suite: primarily Photoshop, Dreamweaver, and Acrobat
  • Screaming Frog: gold standard SEO crawler

Enterprise Digital Marketer