Tim Jessberger / Marketing & Platform Leadership

Strategy meets the work.

Sr. Director of Web & Platform  ·  McGraw Hill

I connect marketing strategy with the platforms, teams, and AI systems that put it into practice.

Connect on LinkedIn Explore my experience ↓

A marketer's perspective.
A builder's understanding.

10+ Years at
McGraw Hill
B2B Enterprise
Scale
Scroll
Tim Jessberger
Current Role
Sr. Director, Web & Platform
Company
McGraw Hill
Location
Columbus, Ohio
Education
The Ohio State University
BS, Marketing
Focus Areas
Digital Growth · PLG · Web Platform · AI/Automation

About

Where Marketing
Meets Platform

I lead the intersection of product marketing, digital infrastructure, and growth. Currently, I'm responsible for the strategic vision of McGraw Hill PreK–12's marketing for web & digital product experiences.

Over the last decade, I've evolved from a channel specialist into a leader who shapes how one of the world's largest education publishers converts at every digital touchpoint.

My edge is a rare "T-shaped" foundation: I spent years mastering high-conversion marketing—SEO, CRO, and B2B lead gen—and layered it with genuine technical depth in API development and microservices. That combination allows me to lead cross-functional teams that don't just build "websites," but scalable products that drive the bottom line.

T-Shaped Foundation

Marketing Mastery

  • SEO & Conversion Rate Optimization
  • B2B Lead Generation & Demand Gen
  • Product-Led Growth (PLG)
  • Digital Marketing Strategy
  • B2B eCommerce Frameworks

Technical Depth

  • API Development & Microservices
  • Web Platform Architecture
  • Product Management
  • Adobe Analytics & Pendo
  • AI-Powered CX & Automation

Core Expertise

The strategy.
The systems behind it.

01

Platform modernization

I modernize legacy platforms into agile, product-led growth engines—building the technical and organizational infrastructure that lets marketing teams operate at enterprise speed without breaking the system.

02

Strategy into execution

I bridge the gap between boardroom strategy and GitHub execution—translating high-level business objectives into actionable engineering sprints and rallying cross-functional teams to deliver on time and under budget.

03

Digital growth

I build complex B2B eCommerce and lead generation frameworks—from full-stack funnel architecture to enterprise-level conversion optimization—focused on systems that drive national market impact.

04

AI in practice

I build reusable AI skills and workflows that bring business context and human review into everyday execution. The focus is consistent work that teams can use and maintain.

AI & Decision Systems

From Frontier Models
to Executive Decisions

I turn AI from an individual productivity tool into a governed, repeatable capability for consequential growth decisions.

01 · Market Intelligence

Understand the context

Bring fragmented information into a clearer view of the business question, with assumptions that leaders can examine and challenge.

02 · Commercial Planning

Clarify the Tradeoffs

Bring market signals and business context into a consistent framework that helps leaders compare opportunities and make better-informed growth decisions.

03 · AI Operations

Make It Repeatable

Translate experimental model use into documented skills, decision frameworks, validation standards, human review, and executive-ready outputs.

Anonymized Enterprise Work

Confidential
Decision Intelligence

Details protected by NDA

I have led confidential AI initiatives that bring complex, fragmented information into clearer decision frameworks for senior leaders. The work uses frontier models to help teams evaluate business questions, test assumptions, and turn analysis into action.

Business Question Analytical Framework AI Workflow Human Validation Executive Decision

My role spans the strategic question, analytical method, model workflow, validation controls, and translation of complex findings into decisions leaders can understand, challenge, and act on.

Leadership

My Operating
Principles

01

Marketing is a
Technical Discipline

I don't believe in "set it and forget it" campaigns. I believe in data-driven architectures where every pixel is measured and every API call is optimized for the user journey.

02

Trust,
but Verify

In a world of marketing "vibe-checks," I prioritize technical rigor. I lead teams that value data integrity and diligent testing over gut feelings.

03

The Power of
the Translator

The biggest bottleneck in enterprise growth is the language barrier between the C-Suite and Engineering. I act as the bridge, turning ambitious business goals into clear technical roadmaps.

Career Trajectory

A Decade of
Deliberate Growth

McGraw Hill 10+ Years
Sr. Director, Web & Platform
Jun 2025 – Present  ·  Remote
Director, Web Marketing & Platform Strategy
Jul 2022 – Jun 2025  ·  3 yrs  ·  Remote
Technical Product Manager
Nov 2021 – Jul 2022  ·  9 mos
Web Product Owner
Feb 2017 – Nov 2021  ·  4 yrs 10 mos
Associate Manager, Social Media
Nov 2015 – Feb 2017  ·  1 yr 4 mos
Prior Experience
Digital Marketing Manager & Strategist  ·  Crane Renovation Group  ·  2014 – 2015

Capabilities

Skills & Disciplines

Strategy & Growth
B2B Marketing Strategy Product-Led Growth Growth Strategy Lead Generation Digital Marketing B2B eCommerce SEO & CRO
Technical Depth
Web Platform Strategy API Development Microservices AI & Automation Adobe Analytics Pendo
Product & Platform
Product Management Technical Leadership Cross-Functional Teams

Let's Connect

Good work starts
with a conversation.

Let's talk about marketing leadership, digital platforms, and putting AI to work.

Connect on LinkedIn Email Me