Marketing Executive · Columbus, Ohio

Tim Jessberger

Sr. Director, Web & Platform  ·  Digital Marketing & PLG Leader  ·  McGraw Hill

Building the systems, teams, and strategies
that turn digital presence into revenue.

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$XXm+ Yearly Pipeline
Influence
10+ Years at
McGraw Hill
B2B Enterprise
Scale
Scroll
Tim Jessberger
Current Role
Sr. Director, Web & Platform
Company
McGraw Hill
Location
Columbus, Ohio
Education
The Ohio State University
BS, Marketing
Focus Areas
Digital Growth · PLG · Web Platform · AI/Automation

About

Where Marketing
Meets Platform

Tim leads the intersection of product marketing, digital infrastructure, and digital growth. He is responsible for the strategic vision of McGraw Hill's entire web footprint.

Over more than a decade at McGraw Hill, he evolved from a channel specialist into a Senior Director who shapes how one of the world's leading education publishers presents itself and converts at every digital touchpoint.

His edge is a rare T-shaped foundation: years mastering high-conversion marketing (SEO, CRO, B2B lead gen) layered with genuine technical depth in API development, microservices, and product management. That combination lets him lead cross-functional teams that build scalable, revenue-generating digital systems (not just websites).

T-Shaped Foundation

Marketing Mastery

  • SEO & Conversion Rate Optimization
  • B2B Lead Generation & Demand Gen
  • Product-Led Growth (PLG)
  • Digital Marketing Strategy
  • B2B eCommerce Frameworks

Technical Depth

  • API Development & Microservices
  • Web Platform Architecture
  • Product Management
  • Adobe Analytics & Optimization
  • In-Product Communication & Demo Strategy
  • AI-Powered CX & Automation

Core Expertise

Four Pillars of
Executive Impact

01

Scale & Infrastructure

Modernizing legacy digital platforms into agile, product-led growth engines. Building the technical and organizational infrastructure that lets marketing operate at enterprise speed.

02

Technical Leadership

Bridging executive strategy and engineering execution. Translating ambitious business goals into clear technical roadmaps, then rallying cross-functional teams to deliver them.

03

Growth Strategy

Complex B2B eCommerce and lead generation frameworks that drive national market impact. From funnel architecture to full-funnel conversion optimization at enterprise scale.

04

AI & Innovation

Integrating CX analytics and automated onboarding to reduce friction in the customer journey. Operationalizing emerging technology to create measurable, lasting competitive advantage.

Career Trajectory

A Decade of
Deliberate Growth

McGraw Hill 10+ Years
Sr. Director, Web & Platform
Jun 2025 to Present  ·  Remote
  • Directly managing $XXm+ in B2B eCommerce revenue through strategic platform modernization.
  • Influencing $XXm+ in yearly pipeline via enterprise Lead Gen and PLG architecture.
Director, Web Marketing & Platform Strategy
Jul 2022 to Jun 2025  ·  3 yrs  ·  Remote
  • Architected the digital growth framework for national-scale B2B market entry.
  • Scaled cross-functional teams bridging marketing strategy and engineering execution.
Technical Product Manager
Nov 2021 to Jul 2022  ·  9 mos
Web Product Owner
Feb 2017 to Nov 2021  ·  4 yrs 10 mos
Associate Manager, Social Media
Nov 2015 to Feb 2017  ·  1 yr 4 mos
Prior Experience
Digital Marketing Manager & Strategist  ·  Crane Renovation Group  ·  2014 to 2015

Capabilities

Skills & Disciplines

B2B Marketing Strategy Product-Led Growth Digital Marketing SEO & CRO Product Management Web Platform Strategy API Development B2B eCommerce Microservices Adobe Analytics Lead Generation In-Product Communication Demo Optimization AI & Automation Growth Strategy Technical Leadership Cross-Functional Teams

Let's Connect

Ready to Build
Something Exceptional?

Whether you're scaling a digital platform, building a growth function from scratch, or looking for a leader who can bridge marketing and technology. Let's talk.

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